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Visit us at 32 Union Square East, Suite 1017, New York, NY 10003




Neurofeedback Training Co. specializes in brain training using the NeurOptimal neurofeedback system. Our clinic provides in-person neurofeedback sessions and home rentals since 2010.


Meet Your Neurofeedback Expert

Amy Yuan, MA

Advanced NeurOptimal® Trainer

All of our neurofeedback trainers in are Certified NeurOptimal® Neurofeedback Trainers with master's degrees and many years of experience in the field of health and wellness.

Bio Trainer Photos-Amy-NFC-logo

Neurofeedback Therapy Costs


The cost per neurofeedback session in our New York office is $150.  NeurOptimal® neurofeedback does not require a QEEG or brain map before the training starts because the mapping is built into the technology. The first session includes intake, assessment of goals and completion of self-report tracking tools and a neurofeedback session.  

Session Discounts 

Purchase a 10-pack of sessions and receive the 11th session for free. First-time appointments take an hour and subsequent neurofeedback sessions are 45 minutes.

Hours & Times

Flexible Schedule: Sessions available Monday - Saturday.  Early morning and Evening times are available.


We offer an out-of-network receipt that you can submit to your insurance if you have those benefits (this is for our NYC office only.) If you don't, we offer monthly neurofeedback rentals which will save in overall cost per session. 


32 Union Square East, Suite 1017, New York, NY 10003


1 347-835-5408 Ext. 2 (Amy); 1 347-835-5408 Ext. 1 (Natalie, Sales only)


What our cllients say

After trying NeurOptimal® with a therapist I found out that I could rent a machine and do it on my own at a lower cost. I rented it for a month, saw such great improvement that I decided to buy a unit. Natalie and her team were very knowledgable and made the process very easy.

After a total of 12 neurofeedback sessions at the NYC office, I am seeing a variety of positive benefits including falling asleep faster, decreased sensitivity to triggers, and a quicker recovery from bouts of anxiety. In general, I feel more stable and "myself" which translates to the ability to be more present with my wife and son. Neurofeedback training has been a key tool for me in my journey and I look forward to each session.

I so enjoy the staff and the caring feel of the office in general and also because I've seen such improvements in other areas of my wellbeing as well. I feel more calm and I sleep so well after a session. My life has become more manageable and in general, I feel like my mind is more clear and more organized.




Neurofeedback is a form of brain training that was developed out of the discoveries of biofeedback. Neuroscientists discovered that measuring and tracking the brain’s electrical activity, or brainwaves, was not only meaningful but could be used as a form of feedback to help correct or optimize the brain’s performance.

The mental and emotional experiences people have are created through the brain’s use of neuro-chemicals and electricity.  Lack of mental focus when trying doing school work or worrying when it’s time to fall asleep are examples of how the brain can get stuck in patterns of activity that don’t benefit the individual in their current needs.  

Only recently has the speed of computing technology reached a level that neurofeedback devices could be created.  The speed of the brain’s computing (think of electricity running through wires at a speed of milliseconds) can now be tracked by computers allowing this type of feedback system to created as a tool for brain wellness.

Why We Chose the NeurOptimal® Neurofeedback Device

At our neurofeedback center in New York, we use the NeurOptimal system. In 2011, after 10 months of research, we decided on the NeurOptimal device because it met our needs to provide effective and safe neurofeedback while keeping the costs for clients as low as possible.

The NeurOptimal® system is also the latest generation of neurofeedback.  

In the first generation, the skilled trainer would set protocols to encourage the brain to change its brainwave patterns to match those of a ‘normal’ brain.  While somewhat effective, it has limitations in that it was taking a linear approach (the brain is a nonlinear system) and not using real-time data about the maladaptive brainwaves. Potential for creating side effects from over or under training was possible.  It also proves difficult because it required guessing which maladaptive patterns to prioritize.

With the second generation, the advancements in computing power allowed the design of the system to shift to be synchronized with how the brain optimizes its own performance.  The expertise moved from the external trainer to the individual’s brain. This profound shift allowed the device to use real-time information about the maladaptive patterns, which is much more precise and valuable than using a QEEG or brain map that was taken months ago. 

It also is fully automated and does not require an expert setting protocols session by session, making the home neurofeedback device a reality.  This shift dramatically reduced the potential cost for clients making neurofeedback at home an option.   

Watch Video: What Happens in a Neurofeedback Session

With sessions at our New York neurofeedback center, the client's brain learns to reset negative brainwave patterns, allowing the individual to better manage sleep, emotional regulation and cognitive fitness such as focus and concentration.  

Often clients report feeling calmer, more focused and relaxed at the end of a session.

Our clients are adults and children of all ages.  Each train for a variety of reasons. We see the best results in children when parents also have neurofeedback sessions.

Benefits include:

  • Sleep management
  • School / academic performance
  • Executive functioning
  • Emotional fitness and resiliency
  • Mental fitness for anti-aging
  • Stress management
  • Brain injury recovery support

Watch YouTube video: How many neurofeedback sessions do I need? 

Schedule Your Session Today!


Comparison of systems

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