Address: 28 N. Oak Ave., Pasadena, CA 91107

In-person sessions and NeurOptimal® neurofeedback rentals for optimal brain health.

NeurOptimal is effortless on the user's part. Other neurofeedback systems require the user to “interact” by playing games or solve puzzles during sessions. A training session lasts about 35 minutes and  is relaxing and enjoyable. Scroll down to learn more why we chose NeurOptimal and the cost of neurofeedback below.

COVID-19 UPDATE (September, 2021):  

In-person neurofeedback sessions are available on Saturdays under strict COVID-19 protocols recommended by CDC. See below to learn more on what to expect. 




Neurofeedback Cost

A NeurOptimal neurofeedback session range from $40 to $150 depending on if it is an in-office session in Pasadena or a home rental

Cost of NeurOptimal Sessions in LA:

Often client's come in for a session first to see if they like the training before renting or purchasing. 

Cost per Session:  $150* (packages also available, buy three sessions at $125 each)

October 2021 Special: Couples, parent and child or two friends can train together at the same time, in two different rooms. Cost is $200.

In-person sessions are by appointment only. Weekend appointments available; Saturdays & Sundays 11- 2PM.

Los-Angeles-NeurOptimal-neurofeedback-training-co-trainer-Sara-with-facemaskMeet Your Trainer: Sessions are with NeurOptimal® Neurofeedback Trainer and Rental Manager Sara St. John.


More Neurofeedback Training Options

  1. Rent a Neurofeedback at Home Kit: Cost: $650 - $900 per month + CA Sales Tax). Same professional neurofeedback technology as in-office sessions.  Special Rental Offer for Los Angeles Residents: In-person  clients who come in for a session receive $50 off on any of our monthly rental plans. Must reserve few days prior (first come first serve) and pick up at the appointment. Learn how to rent a system here.
  2. Buy a Neurofeedback Machine: Cost $7000 and up (NeurOptimal System for sale).

Contact Us!

Fill out the form below to book an appointment in Pasadena, inquire about a home rental or schedule a 15 min. free phone consultation.


Our in-office sessions follow strict COVID-19 protocols recommended by CDC. Our local Los Angeles neurofeedback trainer has been fully vaccinated we appreciate if only fully vaccinated clients  book an appointment at this time. Wearing a mask is required at all times during the session. Social distancing will be enforced as much as possible except when adding and removing the EEG sensors. We provide an air-purifier in the room as well.

What To Expect:  Watch this video to learn how NeurOptimal works. During the the 33 minute session you will be by yourself in the room. Since NeurOptimal is a fully automated system, and is effortless brain training one does not need to pay attention to anything while training. Primary feedback is delivered via audio. Sleep is encouraged or bring reading materials to your session. View more FAQ’s here


For any questions, call Sara at 323-686-2717 during regular business hours or use the Chat Widget in lower right corner.

Pasadena Neurofeedback Office

Parking lot behind the building, off N. Oak Ave.


Entrance to the office is located behind the building, from the parking lot.


A NeurOptimal session takes a total of 50 minutes long while program itself is 33 minutes.

Neurofeedback in Pasadena – Office Location and Directions

Address: 28 N. Oak Ave., Suite 204, Pasadena, CA 91107

Directions (watch also the video to the right): Office entrance is behind the building, entrance is from the parking lot, next to the mailboxes and a gate. Office is also a therapy practice with a waiting room. The office entrance is behind the main building,  you would need to enter from the parking lot off of N. Oak Ave. Please ignore the note on the door to press a security button. If the doors are locked, call Sara at 323-686-2717. If open, just walk up two flights of stairs. The office is located at the end of the hallway. There is no sign on office door. 

Parking: Free parking is available in the back of the building or along North Oak Avenue.

More details:

  • Please download and sign a  consent form. The form will be available to sign at the appointment as well.
  • A Checklist is recommended to fill out as well, especially if continuing the neurofeedback training. NeurOptimal relies on self-reporting tools like this to keep track of changes. Here's why. (Please note: no need to share this with the trainer).





Sara became a certified NeurOptimal® Trainer in 2015 after seeing results from the sessions nine years ago. She is the rental manager in the West-coast Region (California, Oregon, Washington State, Alaska, Hawaii) as well as British Columbia in Canada.


Latest Los Angeles Neurofeedback Reviews from 2021:

May, 2021

Neurofeedback with this team has been such an incredible experience. Sara has been so kind and amazing, making this experience even better! From the first session I was able to manage my stress better. Throughout the couple of months of neurofeedback training, my fear and worry around crowds dramatically lessened as well. I used to have very physical reactions to group meetings, seeing old friends and anything that was a big deal for me. I would get massive stress rash, my heart rate soared and I had so much nervous sweat- until the last couple weeks (post feedback) I have literally had no reaction in the 3 big meetings since then. I didn’t even know that could be changed! 100% I recommend take the step toward better wellness. I feel like I can function now.

A.A. Rented a neurofeedback system for 2 months in Los Angeles. (Google review)

April, 2021:
I had a great experience with my neurofeedback home rental system. It was easy to use, and after just 12 sessions (one month) I definitely felt more focused and creative with my work. I also slept better and my mood improved. My mind felt overall more relaxed and peaceful. Would highly recommend giving this a try!
– J.L., Los Angeles. Rented a neurofeedback system for one month. (google review).
March, 2021:

I was extremely impressed with both the impact of using the NeurOptimal software as well as the quality and care that Sara put into her interactions with me throughout my rental period. I rented the system for two months and felt a very tangible relaxation effect in my body. The longer I used it, the more this effect accumulated and I will certainly be looking into renting one again when I am able. After getting used to the set up, it is simple and quick to set up sessions for yourself and as I said, the sessions really build on themselves in a subtle but tangible way. Sara, my rental manager, always interacted with me in a way that felt human and personal, and I always felt like I was being respected as an individual and not just as a customer. Thanks Sara!
– S. Oregon. Yelp review. Rented a system for two months
January, 2021:
NeurOptimal system has helped my focus and increased my awareness to be more 'in the moment’. I feel more calm, more at peace and happy. I was doubtful at first but can feel the changes!".
– E. San Diego, CA. Rented a system for two months


I must say, I was skeptical at first. Having a background in psychology, I was wary of Neurofeedback. Well, at least 15 sessions later, I am sold! I find my concentration levels improving, ability to understand and retain information while studying has increased, and I have more natural and restful sleep cycles---all adding up to a more relaxed feeling throughout my day. 

– J., Eagle Rock, Los Angeles. Did three in-office sessions and then rented a system for one month. Continue to rent every 6 months.


Neuro-feedback has helped me immensely. I did a lot of research and made a lot of phone calls before finding NeuroOptimal and that I could rent a system. It has helped me be more focused and calm when in stress.

– Sheila, Los Angeles. Came in for a session and then rented a system

I must say, I was skeptical at first. Having a background in psychology, I was wary of Neurofeedback. Well, at least 15 sessions later, I am sold! I find my concentration levels improving, ability to understand and retain information while studying has increased, and I have more natural and restful sleep cycles---all adding up to a more relaxed feeling throughout my day. 

– J., Eagle Rock, Los Angeles. Did three in-office sessions and then rented a system for one month. Continue to rent every 6 months.

More Success Stories

Neurofeedback At Home Cost & Packages


Cost of renting a neurofeedback machine per month range from $600 to $900.  The breakdown cost per session is then as low as $40 to $60, depending on what monthly plan you choose.

Rental Packages & Plans:

  • Personal Plan: *$600/m, includes 12 sessions per month
  • Family Plan: *$800/m, includes 22 sessions per month
  • Unlimited Plan: *$900/m, includes unlimited session use for up to 6 people, $50 extra if training more)


* Plus Sales Tax if in California, New York or Colorado. Shipment cost is $75 within California and pickup fee is $20 in Los Angeles. Billed separately.

Minimum rental period is one month and can be extended again for another month or two weeks after the initial rental month. Pay as you go and keep it as long as you wish. Sessions rollover from month to month and downgrade or upgrade plans is also available. Our clients report best results after 2-3 months.

Learn more > 

Why Home Neurofeedback is The Best Value & Most Effective Braintraining

By renting an advanced NeurOptimal neurofeedback system you will: 

  • Save in overall neurofeedback cost (session can be as low as $40 or $30 per day more depending on what plan you choose)
  • Same professional training as in-office visits or a neurofeedback center providing NeurOptimal sessions. Shipped directly to your home, or pick up in Northeast Los Angeles for a small fee. 
  • No appointments to make. Train together with friends and your entire family! If a child is training, we see best results if also the parents train.
  • Easy to use. The NeurOptimal system is fully automated - no protocols needed. It was designed to be used outside a medical facility. The rental home kit includes everything you need in order to train at home. It includes a Microsoft Surface Tablet with the latest NeurOptimal 3.0 software, a protective tablet hard case, amplifier with 5 sensors, conductive paste and a printed step-by-step guide on how to set up a session. *or schedule a hands-on training session with Sara in Pasadena.
  •  Get Personal Check-ins with a Neurofeedback Coach. If having trouble using the equipment or have questions along the way you'll be assigned a neurofeedback trainer coach and have a direct number to call or text.  
  • We offer price matching on any rentals!  Neurofeedback Training Co.. is the largest home system rental business in U.S. and we have been renting out systems since 2011. All our neurofeedback trainers have years of experience.

Reserve a neurofeedback home system  >


Reviews from Renters

I rented a Neurofeedback machine for 3 months and have been very pleased with the results. I feel calmer and more focused. I am very grateful to have had the opportunity. Sara and Kate were wonderful and responsive. Thank you very much.

– M., San Diego

I was introduced to neurofeedback through the seminal book, The Body Keeps the Score, by Bessel van der Kolk. Thereafter, I did a lot of research and was thrilled to find the convenient option to rent a NeurOptimal system from Sara to use at-home. Bonus - Neurofeedback Training's rental option saved me hundreds of dollars vs. a different provider's on-site clinic fees in my city (I'm not in CA). I trained regularly for 2.5 months (over 50 sessions) and am 100% satisfied with my investment. 

– E. in Portland, Oregon

I rented the home system, and I did a session every day for about 3mo. And I noticed PROFOUND changes: changes in behavior, thinking, and habits that I had been working on for years unsuccessfully.  

Andrew, Los Angeles, CA (read full review on Yelp!)

Amazing experience! I felt more grounded, confident and my clarity greatly improved. Sara is wonderful and the machine is very easy to use at home. I highly recommend Neurofeedback Training.


– Wendy, Google Review

Common Questions About Neurofeedback Training 

All you need to know about brain training with the NeurOptimal dynamical neurofeedback system
woman sitting in a chair during a neuroptimal neurofeedback session

What Is Neurofeedback?

Neurofeedback is a form of brain training uses EEG sensors to measure brainwave activity.  Feedback is given to the individual when the brainwaves change to allow resetting mental and emotional patterns. Watch our video >

What Neurofeedback Technology Do We Use? 

The system we use for sessions and rentals is called NeurOptimal. This second generation neurofeedback technology is fully automated and does not require any protocols (brain mapping, EEG Scan). Instead, it is the only dynamic neurofeedback that allows the individual’s brain to be the expert deciding how to use the information rather than an expert trainer setting protocols to force change.  Thus allowing change to happen organically and minimizing unwanted effects.

How Does Neurofeedback Work?

Neurofeedback therapy focuses on unconscious learning in order to promote self-regulation.  During neurofeedback, the brain is learning about its habitual electrical activity. Electrical activity is one of the two ways the brain communicates internally; the second language is chemical activity.  

Neural pathways are connected via electrical impulses going down through the neurons (like stomping down the path),and chemicals allow the message to continue from one neuron to the next.  Negative habitual patterns--such as waking up too early, not being able to focus on the task at hand and  worrying--are reflected in our electrical brainwave activities.  Unfortunately, the brain builds these negative pathways automatically, even though they are not helpful. In fact, they are signs of disregulation.  Through the neurofeedback program we learn how to find better patterns. 

When you decide to try neurofeedback brain training, you are addressing these old brain habits of well-worn stress responses.  The training helps you learn how to be responsive to your current needs and goals, rather than react with old habits that have been stomped in the snow. 

Is Neurofeedback Effective?

With neurofeedback sessions the individual learns to reset those negative patterns, allowing them to better manage sleep, emotional regulation and improve cognitive fitness such as focus and concentration.  

The immediate benefits from neurofeedback sessions, typically noticed after one to three sessions include feeling calmer, more focused and for many, getting better sleep. More benefits >

How long does neurofeedback take to work?

Everyone is different. Some report immediate results (from subtle to more apparent changes in behavior, sleep habits or emotional regulation) and some may require more training in order to notice shifts. Typically, we recommend 8-10 sessions to start with and after a set of 8 sessions assess if you are benefitting from the training.  

When coming in for a session or if renting a home system. We recommend everyone who is training to fill out the checklist so that they can observe the areas where they want to improve. 

We ask all clients, regardless of whether they are renting or training in-office, to fill this checklist out every 8-10 sessions. 

This checklist is key because it gives a numerical value to your goals and allows you to track your changes over time. Seeing the numbers change is a sign of progress!  During the first 8-10 sessions, numbers typically drop by 3.  For example, if "Difficulty concentrating" or "Often worry" starts at a value of 9, it is often reported to be a 6 after 10 sessions. 

These reporting tools also improve self-awareness.  One of our goals as neurofeedback coaches is to help clients notice how they are feeling. Noticing subtle changes helps you get ahead of your feelings, and maintain a sense of focus and calm.  Self-awareness is the first step to success, because it key to identifying which tools will help re-regulate the mind, whether it is a neurofeedback session, going to be early, or getting to the gym.

We also have seen that consistency is key when starting with neurofeedback training. Read our blog post to learn how to get the most benefit from neurofeedback > 

How Many Neurofeedback Sessions Do I Need?

Since 2011, we have helped thousands of clients complete successful brain training. The key to success is to not approach your training goals in terms of number of sessions completed or how your brain might look differently on a graph.  The best results come from using self-assessments rather than the number of neurofeedback sessions. Our clients see better results when they use the self-reporting checklist as a guidepost.  They benefit in two ways.  They see from real data, that changes are happening.  As well, clients develop self-awareness by tracking shifts in their experience week by week.  This practice leads to optimized and individualized training that fit our clients' needs. Rather than follow a prescribed amount, clients discover how many sessions are right for them and their children. Continue reading > 

Is Neurofeedback Covered by Insurance?

Individual health insurance companies determine what is covered and it varies policy to policy.  Reach out to your insurance to inquire. The cost of renting a home neurofeedback device is approximately the same price as many co-pays, approximately $40/session. At this moment we don't take insurance for in-office sessions in Pasadena or for the home system rentals.

he+FDA+has+approved+NeurOptimal+as+a+Wellness+ToolIs Neurofeedback Safe? Is NeurOptimal FDA Approved? 

Yes. It is safe. The FDA has approved it as a General Wellness Device, which means it is safe for consumers to use without the oversight of a healthcare provider. The NeurOptimal neurofeedback system is not harmful and is 100% non-invasive. Nothing is added to your system.

What are the side effects of neurofeedback?

The NeurOptimal system has a non-invasive design.  It does not force changes in brainwave patterns but rather works by giving the brain the millisecond-by-millisecond feedback about its maladaptive patterns so the individual brain can utilize the information to improve its own functioning.

An analog for the feedback process is seeing your reflection in a mirror. If you see your head is tilted you'll most likely automatically straighten it. NeurOptimal alerts the brain that it is doing something and each brain will decide how to use the information it is presented with, in order to optimize its own functioning.

The most common effect after a neurofeedback session is that clients report feeling calmer and relaxed.  When clients have poor sleep hygiene and are exhausted they will often report feeling tired at the end of the session. This shift is a result of increased awareness and the client shifting out of a stress response. We coach these clients to pay attention to this shift as a communication of the need for more sleep.  

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Watch Videos:

Clients Talk About Their Experience with Neurofeedback